In response to recent criticisms regarding its role in showcasing ads on websites featuring problematic content, including child sexual abuse material (CSAM), Amazon is introducing new transparency tools for its demand-side platform (DSP). These updates include enhanced page-level reporting through the Traffic Events API, aiming to strengthen brand safety measures. Advertisers have been pushing for better transparency, especially after a report revealed ad placements on harmful sites. An Amazon spokesperson confirmed that the company is committed to blocking ads from such sites and ensures rigorous compliance with existing policies.
We regret that this occurred and took swift action to block these websites from showing our ads... We have strict policies in place against serving ads on content of this nature.
The updates come as advertisers and agencies have pressured ad tech companies to improve ad transparency after the recent Adalytics report found ads running on problematic websites.
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