It's a weird time to be a TV advertiser.Until roughly two years ago (and despite dissatisfied grumblings among most broadcasters), Nielsen was pretty much the only show in town when it came to TV measurement.Now, panels feel passé, programmers are actively testing alternative currencies, a joint industry committee of competing broadcasters is working together on standards for cross-platform measurement - and Nielsen, once the last word in TV currency, is on its back foot.
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