The integration of AI has transformed SEO and public relations from overlapping but separate disciplines into a unified approach where content must resonate with audiences. Jordan Leschinsky from Codeword emphasizes that SEO should not merely focus on traditional keyword strategies but instead adopt an audience-first mindset. The shift towards generative engine optimization encourages communication teams to embed SEO practices within their strategies, focusing on personalization to ensure content meets the unique needs of different audience segments.
In a pre-AI world, SEO and public relations were overlapping but ultimately separate disciplines.
SEO is now part of a bigger picture as opposed to the one thing you need for search.
As SEO evolves into generative engine optimization, strategies should be foundationally built into the framework of each digital creator.
AI makes search more detailed and specific, so there's a lot more personalization that goes into how content is reached.
Collection
[
|
...
]