The new app Impact allows users to direct others to engage with AI-generated talking points on social media, blurring lines between authentic and inauthentic interactions.
This ability to orchestrate AI engagement brings with it ethical concerns about astroturfing, where organized efforts mimic genuine grassroots support, complicating how marketers and users interact.
Content moderation tools now flag posts about politics, resulting in unintended penalties for content that is neutral or educational, impacting user engagement severely.
Despite ongoing moderation issues, paid political ads remain permissible on platforms like Meta, emphasizing the ongoing tension between ad revenue and authentic engagement.
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