AI-generated content labeled “AI slop” is spreading across the internet, influencing how premium is defined in media. Premium historically meant production value, but it is increasingly tied to user engagement regardless of quality. Many people encounter low-quality, error-riddled AI content designed for clicks, and even higher-quality AI content can be viewed negatively due to perceived lack of authenticity. About 30% of Gen Z and millennials report negative feelings about AI-generated ads, up from 18% in 2024. This skepticism affects industry decisions, including ad executives who want real people in AI ads. Despite concerns, AI’s promise of operational efficiency and control makes it increasingly attractive for brands.
"Cruddy AI-generated content, or "AI slop," is infiltrating the internet. Which is why, for better or worse, AI is changing the industry's understanding of premium. The term premium historically referred to production value. But nowadays, premium is becoming synonymous with user engagement, regardless of quality - which is another slippery term."
"Lots of hands went up in the air. But it's worth pointing out that not all AI content is "slop" - that is, low-quality, error-riddled AI-generated junk churned out for clicks. Yet even higher-quality AI content has a bad rap. Consumers eschew AI-generated content for its lack of authenticity."
"For example, roughly 30% of Gen Zers and millennials feel negatively about AI-generated ads, up from 18% in 2024. That skepticism shows up in how the industry thinks about using AI, too. For example, as much as AI can help smaller businesses generate high-resolution ads on a budget, even ad executives find themselves wishing that the "people" in AI-generated ads were real,"
"Yet whether we like it or not, AI is only becoming a bigger piece of media production. The operational efficiency and control that AI promises brands are simply too tempting to pass up. Slop sells The debate over what the heck counts as "premium" video is an argument media companies have been having since YouTube started shouldering into the traditional TV upfronts in 2022."
Read at AdExchanger
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