"But, as has been the case for the past 56 years, these gains aren't reflected in people's paychecks. According to the "2025 B2B Tech Marketing Salary & AI Career Impact Survey" from Metadata.io and VPMarketing.com, 90% of tech marketers are using AI in their daily work. Yet only 4.7% say those skills have led to a raise or promotion. For a transformation billed as the biggest shift since digital, that's a striking disconnect."
"AI proficiency is rising - without employer support Not only are companies reaping the rewards of AI, they also haven't had to pay for the training that's making it happen. Workers are upskilling on their personal time and personal dime. Seventy percent of respondents are either self-funding their learning or relying solely on free resources. Only 22% say their employer is footing the bill."
Ninety percent of tech marketers use AI in their daily work, yet only 4.7% say those skills resulted in a raise or promotion. Nearly 83% report that AI proficiency has not translated into financial reward. Seventy percent of marketers self-fund AI learning or rely on free resources, while only 22% receive employer-funded training. Over half expect AI skills to command a 5% or greater salary premium within 1-2 years, and 23% anticipate a 10%+ premium. Just under 13% say AI skills have indirectly led to better pay or strategic opportunities. Employers tend to reward strategic application of AI tools.
Read at MarTech
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