Agentic Marketing Technologies (AMT) aims to revolutionize the influencer marketing space with its AI chatbot, Lyra. By addressing the inefficient traditional agency model, which often relies on overloaded young staff, AMT’s solution streamlines the process of booking campaigns, tracking results, making payments, and responding to queries. Lyra uses a mix of advanced AI models to enhance communication and match influencers with brand goals effectively. The company, led by co-founders Tom Hollands and Christian Johnston, recently secured $3.5 million in seed funding to further its mission.
The problem in the market today is that the way that you scale influencer marketing is you hire 22-year-olds who are working 20 hours a day, and you load them up with as many partnerships as possible until they break.
AMT employs a combination of AI models, including OpenAI's for general use, Google's Gemini for multimodal analysis, and Hume AI's for tone.
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