Affiliate marketing has emerged as a dominant strategy where influencers promote products for commissions, originally starting in the 1990s. Today, the global market is worth £13.9 billion and projected to grow significantly, especially in North America, which leads in revenue. The model primarily uses a cost per sale payment structure, making it appealing for over 80% of advertisers. Video content is notably effective, boosting conversion rates, while the software industry offers substantial commissions, highlighting the diverse and profitable landscape of affiliate marketing.
The global affiliate marketing industry is projected to grow from £13.9 billion in 2025 to £23.83 billion by 2031, driven by widespread business adoption.
Affiliate marketing accounts for 16% of e-commerce sales, reflecting its significant role in driving online purchases and customer acquisition for brands.
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