Reddit is set to launch a new feature allowing users to hide ads from specific brands for at least a year. This functionality, expected to roll out soon on both desktop and mobile platforms, aims to enhance user control over their advertising experience. While users previously had limited ad-blocking options, this development signifies a broader strategy to diversify revenue streams beyond traditional advertising by potentially introducing paywalled content and in-house payment systems. This move comes after Reddit's first profitable quarter as a publicly traded entity and reflects growing user demand for personalized ad experiences.
Reddit is introducing a feature that allows users to hide ads from specific advertisers for at least a year, improving user control over ad content.
The feature aims to curb unwanted advertising as Reddit seeks new revenue streams beyond just advertising, indicating a strategic shift in their business model.
While users can previously block categories like 'Gambling' or 'Politics', this new function permits more granular control, reflecting user feedback on ad preferences.
Reddit's focus on monetization includes exploring paywalled content and an in-house payment system, all aimed at boosting revenue from user engagement.
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