A group of French trade associations representing about 800 companies in advertising and media sent an open letter to Apple asking to suspend the 'Distraction Control' feature. They argue that this tool impairs key website functionalities such as consent management pop-ups and could significantly reduce publisher revenues, which are crucial for supporting quality journalism.
The letter expresses serious concerns regarding the ability of users to manipulate how they view consent management platforms, presenting risks of noncompliance with GDPR regulations. If such management platforms are hidden, companies could face serious penalties, leading to increased scrutiny of how advertising practices evolve within the digital space.
The trade groups highlighted that during testing, users reported instances where hiding ads on one page led to all ads being hidden across certain sites. This raises alarms over the functionality's unintended consequences and how it may threaten the online advertising model that media companies heavily rely on.
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