Adelaide Raises $1.4 Million From Aperiam And Acquires Data Marketplace Rita | AdExchanger
Briefly

from AdExchanger7 months ago
Adelaide's latest $1.4 million funding round, led by Aperiam Ventures, will enhance its media quality measurement by acquiring Rita, a data marketplace focused on the EU.
AdExchangerhttps://www.adexchanger.com/technology/adelaide-raises-1-4-million-from-aperiam-and-acquires-data-marketplace-rita/
Rita's platform allows users transparency and control over their behavioral data, helping Adelaide leverage ad exposure and conversion data to refine its attention scoring model.
AdExchangerhttps://www.adexchanger.com/technology/adelaide-raises-1-4-million-from-aperiam-and-acquires-data-marketplace-rita/
Adelaide is not entering the attribution space; rather, it aims to integrate Rita's data to enrich its existing measurement capabilities without selling attribution products.
AdExchangerhttps://www.adexchanger.com/technology/adelaide-raises-1-4-million-from-aperiam-and-acquires-data-marketplace-rita/
Even after the acquisition, Rita will operate independently, ensuring its clients continue to access insights while enhancing Adelaide's media measurement capabilities.
AdExchangerhttps://www.adexchanger.com/technology/adelaide-raises-1-4-million-from-aperiam-and-acquires-data-marketplace-rita/
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#adtech #investment #media-measurement #data-analytics #acquisition
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