The future of TV is addressable, meaning one-to-one ad targeting to a device, across not just connected TV inventory but also linear inventory.But addressable TV remains a small piece of buying, which the industry addressed at Paramount's Addressable Now summit in New York City on Tuesday.Addressable TV sounds good in theory.
#people #performance #advertising #conversations #executive-director #competitive #programmers #digital-advertising
[
add
]
[
|
|
...
]