Ad Tech Leans On SMBs To Oppose The Next Attempt At A Federal Privacy Law | AdExchanger
Briefly

Big Tech and trade organizations oppose data limitations that harm ad revenue, citing privacy support but concerns overregulation.
82% of SMBs credit revenue growth to personalized ads; 1 in 5 would close without them. Publishers foresee closures, paywalls, and increased ads without targeted advertising.
Read at AdExchanger
[
|
]