The media industry is undergoing significant changes due to advancements in ad technology, particularly with the recent launch of Scope3’s AI-powered brand safety tools. This introduction marks a shift in control from demand-side platforms (DSPs) to sell-side platforms (SSPs), emphasizing the importance of effective brand safety and curation in advertising. Scope3's CEO Brian O'Kelley, a key figure in programmatic advertising, is central to these developments, which aim to address the known shortcomings in brand safety approaches and optimize ad delivery in the digital landscape.
The launch of Scope3's AI-powered brand safety tools highlights a pivotal shift where sell-side platforms gain more control, relegating demand-side platforms to finance management.
For years, the dynamics of media buying and selling have been identified, but the recent introduction of AI tools intensifies the focus on brand safety improvements.
Collection
[
|
...
]