In a key ruling by Judge Leonie Brinkema, Google was found guilty of antitrust violations in two markets related to its ad tech operations, specifically monopolizing the publisher ad server and ad exchange markets. This ruling comes amid a parallel antitrust case that has also favored the DOJ. While the court dismissed claims regarding the advertiser ad network market, the DOJ is looking to impose significant remedies, including potentially forcing Google to sell parts of its ad tech business, which could reshape the digital advertising landscape significantly.
Google illegally monopolized both the publisher ad server and ad exchange markets, violating Sections 1 and 2 of the Sherman Act.
The DOJ is expected to push for structural relief, notably the divestiture of Google's sell-side ad tech stack.
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