The article emphasizes the importance of adopting modern email marketing technologies such as BIMI and AI-assisted scheduling to improve engagement with customers. BIMI helps build trust by displaying the brand logo next to emails, serving as a verification stamp against phishing and spam. Additionally, AI tools aid marketers by determining the best times to send emails, which significantly increases open rates and lowers labor time through efficient targeting. This embrace of technology is essential for achieving marketing goals in 2025 and beyond.
BIMI offers a 'stamp of approval' from authentication protocols like DKIM, SPF and DMARC so that customers learn to trust your brand and email campaigns.
AI tools can now determine optimal send times to help you sharpen your email strategy, cutting through months of A/B testing and increasing engagement.
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