"AI will enable marketers to connect more closely with customers across socioeconomic, cultural and linguistic backgrounds. This will play out in two ways: AI-powered personalized campaigns. AI-generated content tailored to individuals. By analyzing customer preferences and behaviors, AI can personalize everything from ads to product recommendations at scale. As models advance, brands will be able to engage microcommunities with context-specific messages on the channels they prefer. Dynamic content algorithms will adjust in real time to maximize relevance."
"AI will play a bigger role in shaping how marketers engage customers and run campaigns in 2026. The technology is moving beyond pilots into scaled programs - a shift confirmed by the Marketing AI Institute's report. In the survey, 60% of nearly 1,900 predominantly U.S.-based respondents said their teams were piloting or scaling AI, up from 42% in 2023. Another 74% said AI was critically or very important to next year's marketing agenda."
Adoption of AI in marketing is accelerating, with 60% of surveyed teams piloting or scaling AI and 74% naming AI critically or very important for next year. AI enables hyper-personalization through AI-powered campaigns and AI-generated content tailored to individuals by analyzing preferences and behaviors to personalize ads and recommendations at scale. Models will let brands engage microcommunities with context-specific messages on preferred channels while dynamic content algorithms adjust in real time. Generative AI will produce write-ups, scripts, product literature, videos and translations rapidly and at scale. Agentic AI adoption is expanding but remains limited without proper foundational systems; many implementations remain basic, focused on assisting or managing processes.
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