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Marketing tech
fromSocial Media Explorer
1 week ago

Marketing with ChatGPT? Don't Forget the Cloud Costs - Here's How FinOps Keeps Budgets in Check - Social Media Explorer

FinOps makes cloud-driven AI marketing spend transparent, enabling marketers to optimize costs and preserve creativity through real-time visibility and mapped campaign-level billing.
Marketing tech
fromMarTech
2 weeks ago

3 ways AI will elevate marketing in 2026 | MarTech

AI will scale across marketing in 2026, driving hyper-personalized content, generative asset production, and agentic orchestration of campaigns.
Artificial intelligence
fromMarTech
4 weeks ago

A practical framework to turn fragmented data into a foundation for AI success | MarTech

Marketing AI success depends on high-quality, consistent, accessible data; poor data undermines models, revenue, and customer experience.
Marketing
fromMarTech
3 months ago

Why AI spending isn't boosting marketing | MarTech

Companies invest in AI marketing solutions while ignoring underlying process inefficiencies.
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