Executives are increasingly investing in marketing AI tools without addressing existing operational inefficiencies. The GrowthLoop survey shows a significant disconnect between executives and non-executive marketers regarding perceived marketing cycle speed. Executives often focus on visible metrics that obscure delays in data analysis and campaign execution. This results in prioritizing investments in personalization and content creation tools over addressing foundational issues. When AI investments yield disappointing results, the true causes remain hidden, perpetuating bottlenecks and limiting overall marketing effectiveness.
According to recent GrowthLoop survey data, 51% of executives say their marketing cycles are "fairly fast" or "extremely fast." Only 28% of non-executive marketers agree.
Dashboard metrics might show solid conversion rates and revenue growth, but not reveal the weeks spent waiting for data analysis or the bottlenecks in campaign execution.
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