Sabine Leveiller, VP of Marketing at VistaPrint, emphasizes the changing expectations of consumers in 2025, who desire connection and inspiration from brands. This environment presents an opportunity for small businesses to leverage their authenticity, as 86% of consumers value this trait in brand trust. Key marketing trends include building communities rather than campaigns and rethinking influencer marketing. Businesses can cultivate loyal communities through meaningful interactions and engagement, while authentic collaborations with micro-influencers can enhance brand credibility and foster genuine customer relationships.
In 2025, customers want to feel connected, valued, and inspired, which presents small businesses with a chance to differentiate themselves.
86% of consumers say that authenticity is a key factor when deciding which brands they trust, giving small businesses an edge.
Building a loyal community starts with creating meaningful spaces where your audience feels valued. This shifts brand interaction from transactional to relational.
Rethink influencer marketing by collaborating with loyal customers or local micro-influencers for more authentic engagement, moving away from vague hashtag ads.
Collection
[
|
...
]