Zefr + TikTok Pilot Video Exclusion Controls & Expand Brand Suitability Placement Availability
Briefly

Zefr's partnership with TikTok enhances brand safety, offering advertisers customized video exclusions while leveraging TikTok's robust inventory to maximize scale and effectiveness.
This new capability empowers brands, allowing them to tailor their ad placements dynamically, responding effectively to real-time events and brand-specific concerns for greater relevance.
Read at Exchangewire
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