YouTube has confirmed that it's now rolling out Pause ads widely on the platform, meaning ads will appear when users pause videos alongside multiple unskippable ads.
Oluwa Falodun stated that there has been a strong response to Pause ads from both advertisers and viewers, leading to their widespread rollout.
Google's Philipp Schindler mentioned Pause ads to be a new non-interruptive format that shows up while users are paused. Its impact on regular breaks remains unclear.
Some users are already noticing more Pause ads on smart TVs and mobile devices, suggesting this format will soon be standard on YouTube.
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