YouTube Shorts' Head of Creator Community Deciphers the Influencer Economy
Briefly

"I've always been in this building stage of helping build these systems that help creators be seen and discovered," Matloob told Observer.
"But the main place where they're all competing is for creators, because it's the creators that make the videos that drive the attention of users, that then drive advertising revenue," said Debra Williamson, a social media analyst.
Read at Observer
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