"Ever since my agency shared about YouTube Shopping, I've been posting more videos on YouTube. I find that YouTube actually gives me the most growth compared to TikTok and Instagram [in terms of reach]."
"Southeast Asia is one of the world's fastest growing markets for e-commerce, with net merchandise value on formal channels estimated to more than double from about $149 billion in 2024 to over $300 billion in 2029."
"Influencers are a major factor, with influencer-led marketing contributing to about one-fifth of online sales in the region. It's a lucrative pie at a time of growing integration of content and commerce."
"This seamless shopping experience on YouTube, introduced with Shopee, positions it in competition with TikTok Shop, both vying for influencer and user attention in Southeast Asia."
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