YouTube’s CTV viewing is skyrocketing, with users watching over a billion hours daily, indicating a shift towards online entertainment and significant advertising potential.
The report reveals a 30% year-over-year increase in sports content viewership on CTV, showcasing successful user engagement initiatives like multi-view for sports fans.
An unexpected trend shows users consuming over 400 million hours of podcasts monthly via CTV, suggesting innovative use cases for streaming services.
YouTube is adapting to CTV growth by launching features like Watch With for live commentary during events and initiatives ensuring safe viewing for children.
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