YouTube asserts its top position in streaming with new ad tools like Video Reach Campaigns Non-Skips and branded QR codes. It focuses on CTV and expanding the YouTube Select product for brand takeovers of top creators' channels.
YouTube's strong engagement stats include Nielsen data showing it as the most-watched U.S. streaming platform monthly since February 2023. YouTube TV has over 8 million paid subscribers, with CTV viewership doubling and premium sports programming growing.
With a focus on Gen Z audiences and shifting viewer habits to living rooms, YouTube attracts new audiences to content like NFL Lineups. The platform adjusts its ad strategy to target viewers on 'living room screens.'
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