As YouTube turns 20, CEO Neal Mohan asserts that the platform is now considered 'the new television.' Viewing habits have shifted, with TV screens overtaking mobile devices for YouTube content consumption in the US. Mohan highlights YouTube's dominance over competitors like Netflix regarding viewership and emphasizes innovations such as interactive features, live commentary, and optimized ad experiences targeting big screens. These developments showcase YouTube's evolving role in media consumption, blending traditional and new content formats to enhance user engagement.
TV screens have officially overtaken mobile as the 'primary device for YouTube viewing in the US,' which is a major shift in viewing habits.
The 'new' television is interactive, incorporating shorts, podcasts, and live streams alongside traditional content like sports, sitcoms, and talk shows.
We're bringing the best of YouTube to TVs, including a second-screen experience that lets you use your phone to interact with the video you're watching on TV.
Initial trials were conducted with the NFL for a feature that allows creators to provide live commentary and reactions to games and events.
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