Up until now, creators who featured brands in their content could get individual video linking requests from advertisers via emails from the YouTube main app, and via YouTube Studio notifications, which they then have the ability to accept or decline. Accepting the request allows the advertiser to view the organic video performance in Google Ads, and confirms reuse rights for the advertiser. Now, we're launching the ability for creators in YPP with more than 4,000 subscribers to send video linking requests for Shorts to advertisers via YouTube Studio.
YouTube will recommend creator-initiated tagged content to brands. If they choose to run ads, these creator-initiated links will act in the same way as advertiser-initiated links, which confirm rights between brands and creators, and give advertisers the ability to view organic video performance in Google Ads.
As you can see in this example, YouTube's new Data Story will share notes on the key drivers of the performance of a video over its initial access period.
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