YouTube's pause ads are meant to create a less disruptive viewing experience, although they don't reduce the overall frequency of regular ads viewers encounter.
The rollout of pause ads has been well-received by advertisers, contributing significantly to revenue, showing strong demand from both marketers and viewers.
Initially piloted in 2023, pause ads are now widely available to advertisers, building on the success observed during early testing stages.
The trend of pause ads follows similar strategies implemented by other platforms and networks, including Hulu and Sling TV, indicating a shift in advertising approaches.
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