YouTube's new 'Website Visits' goal in its direct campaign options allows channel managers to focus on driving traffic to their websites more effectively than ever.
With the 'Website Visits' goal, YouTube channel managers can target specific audiences with minimal input, and track the results through the Promotions tab.
The new promotion feature will enable ads in various formats, including Shorts and skippable in-stream ads, marked as 'Sponsored,' enhancing traffic generation.
Promotions are essential for small-scale traffic driving while Google Ads remains the go-to for comprehensive video ad campaigns, offering layered marketing approaches.
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