YouTube has introduced a new Promotions objective that allows creators to actively drive traffic to their websites, enhancing their ad strategies beyond just video views.
This new feature is particularly beneficial for creators with websites, enabling them to efficiently convert video viewers into customers by directing traffic to their owned destinations.
With promoted videos appearing in various ad formats, including Shorts and in-stream ads, YouTube ensures creators reach a wider audience with clear promotional intent.
YouTube's addition of the 'Promote this Short' CTA button simplifies the ad workflow for creators, mirroring Facebook's promotional options to further engage their audience.
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