Social media management roles have become increasingly complex, requiring individuals to juggle multiple responsibilities such as brand strategy, customer service, and content creation. This has resulted in burnout among professionals who report expectations of wearing too many hats for low pay. Despite the high demand for social media expertise, job listings often fail to accurately reflect the breadth of responsibilities involved. The landscape is rapidly evolving with new platforms and shifting consumer behaviors, making it challenging for professionals to keep pace while also managing customer relations effectively.
The number one problem right now with social media roles is that they are expecting you to wear way too many hats.
The field, while seemingly ubiquitous for brands, is still evolving thanks to a flurry of new platforms, changing guidelines and shifting generational behaviors.
At a moment when the platforms are consistently shifting their own processes, this professional sees job postings that seem to ask too much of one person for a salary that feels too low.
This mid-career professional has led a team of social media managers while strategizing larger brand or product campaigns.
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