Yahoo claims its supply-side intelligence approach will empower advertisers to simplify the complexities of the programmatic landscape while enhancing transparency and control over their ad spends.
The collaboration with Jounce Media and other partners integrates insights that enable advertisers to effectively self-curate inventory, addressing longstanding issues associated with traditional demand-side platforms.
With the introduction of its programmatic tools, Yahoo aims to mitigate inefficiencies in digital advertising, such as the 26% of ad budgets wasted on invalid traffic and non-viewable placements.
Yahoo's unique positioning at CES demonstrates its commitment to innovating the ad tech space by offering tools that allow advertisers more autonomy in their selection of media inventory.
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