"Security and user trust are at the core of what we do at Yahoo DSP. GeoEdge's innovative ad security technology allows us to proactively prevent harmful ads from reaching our users and maintain a trusted environment for advertisers and publishers. This partnership allows us to stay ahead of evolving risks while ensuring that our ad inventory remains secure and compliant," said Giovanni Gardelli, VP ads data products, Yahoo DSP.
"GeoEdge is proud to partner with Yahoo DSP to raise the standards of ad security across its expansive marketplace. By blocking the paths that malicious campaigns take through DSPs and SSPs to reach users, we are providing a seamless, secure experience that benefits publishers, advertisers, and users alike," said Amnon Siev, CEO of GeoEdge.
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