The European Commission announced that 'X does indeed not qualify as a gatekeeper in relation to its online social networking service, given that the investigation revealed that X is not an important gateway for business users to reach end users.' This declaration underscores the conclusion reached after a detailed examination of X's market influence, highlighting its limited role as a connection point for advertisers and businesses within the EU market.
X successfully argued against the gatekeeper designation, stating that its advertising revenue and user base have consistently declined in the EU. The company noted, 'In the last 15 months, X Ads has faced a decline in number of advertising business users, as well as a decline in pricing.' This reflects the challenges faced by X in maintaining its market position and appeal to advertisers since the change in ownership.
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