Vendors in ad tech struggle with GDPR compliance due to the lack of deterministic data on individuals, unlike banks or retailers.
Xandr profiles are criticized for being wildly inaccurate and contradictory, labeling users in various conflicting categories.
Ad tech irony: calling for third-party cookie removal for privacy reasons, yet marginally better at targeting demographics than TV or magazines.
Programmatic vendors like Xandr find it challenging to respond to GDPR data erasure requests since they lack knowledge of their target audience.
Chinese manufacturers have found success marketing through international social platforms like TikTok, using VPNs to bypass China's restrictions.
#ad-tech #gdpr-compliance #programmatic-advertising #targeting-challenges #chinese-social-media-marketing
Collection
[
|
...
]