Council Post: Transformation In The B2B Tech Landscape: The Emergence Of The Business TechnologistThe presence of business technologists is increasing in B2B technology purchasing decisions, driven by the pandemic and leading to challenges in effectively targeting and engaging this new audience.
'There's no e-commerce point-of-sale': Farmer's Fridge's marketing director Liz Mella hones in on non-traditional tacticsMarketers facing challenges post Google's third-party cookie changeFarmer's Fridge using non-traditional marketing strategies like point of purchase media buying
Xandr Can't Find Who It Doesn't Know; The New Teenage Wasteland | AdExchangerAd tech faces challenges in GDPR compliance with lack of deterministic data on individuals.