Advertisers boycotted X due to brand safety concerns and Musk's controversial statements, leading to decreased revenue. Musk's free speech stance clashed with advertisers, resulting in 20% ad spend drop in 2024.
X's lawsuit against GARM, Unilever, Mars, and CVS for 'conspiring to boycott X' is compared to 'Hershey's suing people who don't buy candy,' creating uncertainty for ad buyers.
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