X Sues GARM Over Percieved Effort to Steer Advertisers Away from the App
Briefly

from Social Media Today1 month ago
GARM acts as a cartel, controlling 90% of US ad spending. Not receiving GARM ad dollars makes running an ad-based business almost impossible. Going against their preferred political narratives risks being deemed unbrand-safe.
Social Media Todayhttps://www.socialmediatoday.com/news/x-sues-garm-over-percieved-effort-to-steer-advertisers-away-from-the-app/723509/
GARM members agree to enforce its brand safety standards, affecting platforms like Twitter. Even after meeting regulations, companies feel lasting effects due to GARM's advice influenced more by ideology than their framework.
Social Media Todayhttps://www.socialmediatoday.com/news/x-sues-garm-over-percieved-effort-to-steer-advertisers-away-from-the-app/723509/
Read at Social Media Today
#garm #advertising-industry #censorship #brand-safety-standards #ideological-influence
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