Ad Industry Grapples With Brand Safety Void Left by GARM
The disbanding of GARM due to legal challenges has left a gap in setting brand safety standards, emphasizing the need for a universally accepted framework.
X Sues GARM Over Percieved Effort to Steer Advertisers Away from the App
GARM can influence online content by withholding ad dollars, impacting businesses based on political narratives.
Scoop: X files antitrust lawsuit against ad industry group GARM
GARM was created in 2019 by WFA to establish brand safety standards for digital advertisers.
Ad Industry Grapples With Brand Safety Void Left by GARM
The disbanding of GARM due to legal challenges has left a gap in setting brand safety standards, emphasizing the need for a universally accepted framework.
X Sues GARM Over Percieved Effort to Steer Advertisers Away from the App
GARM can influence online content by withholding ad dollars, impacting businesses based on political narratives.
Scoop: X files antitrust lawsuit against ad industry group GARM
GARM was created in 2019 by WFA to establish brand safety standards for digital advertisers.
X sues advertisers for ditching the social network
Twitter sued the World Federation of Advertisers for allegedly colluding with members to reduce ad spending, citing US antitrust law violations.
The legal action alleges the federation influenced advertisers to boycott Twitter by raising concerns about its compliance with brand safety standards.