Shoppers on X not only anticipate their next big purchase earlier but also show a greater readiness to act, making it a prime time for brands to engage.
We've witnessed a 20% year-over-year increase in our Holiday audience, and a substantial 125% rise in holiday-related posts, underscoring X's pivotal role during the festive season. Users are now turning to X for gift purchases, travel plans, festive decorations, and recipes.
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