Over the weekend, the Olympics racked up 17 billion impressions, 2 billion video views, and 49 million posts, according to X's own figures.
Few platforms are as tailor-made for the real-time thrill of sports as X. The platform has always marketed itself as a place for live conversation..."When it comes to real-time moments in particular around sports, there's no substitute," said Monique Pintarelli, head of Americas at X.
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