X, formerly known as Twitter, has expanded its antitrust lawsuit against a group of advertisers, alleging a coordinated boycott aimed at pressuring the company to conform to specific brand safety standards. The lawsuit includes well-known brands such as Nestlé and Abbott Laboratories and claims that this boycott has significantly impacted X's ad revenue. With GARM's initiative suspended due to backlash and claims from X, the lawsuit seeks to address the declining advertising demand and price erosion caused by the boycott.
X's lawsuit against advertisers, including Nestlé and Abbott, claims a systematic boycott organized by the WFA harmed its advertising revenue and market position.
The complaint alleges that the WFA orchestrated an advertiser boycott through the Global Alliance of Responsible Media, coercing Twitter to comply with imposed brand safety standards.
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