With this streamlined interface, all you have to do is select your conversion event (such as "purchase"), set your daily ad budget, and input your desired demographic targeting for gender, age and location. That's it. This new flow enables you to create and launch effective campaigns in just a few minutes.
Our AI-powered Optimized Targeting feature is activated by default for Sales campaigns. This allows X's algorithms to reach people beyond your targeted audience when there's potential to achieve better ROI.
In beta testing, we observed an average increase of 10% in click-through rates and an average increase of 16% in conversion rates. Consequently, 92% of advertisers are seeing improved results and have chosen to keep Optimized Targeting enabled.
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