#ad-effectiveness

#ad-effectiveness

Debuted during NFL Primetime, the ads are slated to run in the US and UK on traditional media - TV, streaming platforms, paid social, outdoor and influencer partnerships through the end of 2025. But underscoring the AI industry's formidable struggles with public perception, Adweek reports that themarketingresearch company System1 tested both theabove ads witha panel of US consumers - and the results were absolutelydismal.

In today's marketing environment, the competition for consumer attention is more intense than ever. Traditional paid media channels-television spots, billboards, digital banners, and even paid social ads-are no longer producing the same returns they once did. Audiences have become more sophisticated, more selective, and more resistant to overt advertising. Meanwhile, the rapid growth of digital publishing and AI-driven search has created new opportunities for brand visibility in places consumers actively seek content.