WTF is Shared Storage in Google's Privacy Sandbox?
Briefly

Shared Storage serves as a storage locker within people's browsers that advertisers, publishers, and ad tech firms can use to stash information across sites and to act on that information.
TikTok's recent issues aren't affecting how much brands and retailers are spending on marketing on the platform yet - in fact, their marketing spend on TikTok is actually growing.
Read at Digiday
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