With the recent debut of Coca-Cola's 'Foodmarks' campaign-which spotlights locations that are culturally relevant for the brand in partnership with Time Out-it's clear OpenX understood the assignment.
This week, Coca-Cola's global vp of creative strategy and content, Islam ElDessouky, and Ogilvy's global client lead, Liam Parker, join Adweek community and brand editors Luz Corona and Rebecca Stewart to discuss the year-long road to 'Foodmarks.'
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