WPP eyes Gen Z audiences with new Roblox partnership
Briefly

The essential goal for WPP in this partnership with Roblox is to train marketers in navigating the platform's unique environment, significantly enhancing engagement with a younger audience.
As the creative and media agencies learn to use Roblox, WPP intends to join forces with Roblox to develop innovative marketing strategies, showcasing the platform as a vital creative channel.
Read at The Drum
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