"By maximizing existing content assets, securing customer validation, and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early."
"Take a longer-form piece of content, then: Shorten it to a listicle-type article. Re-purpose insights for a webinar. Record a 30-second highlight video. Summarize the key points in a 1:1 email for direct customer outreach."
"This article explores three data-backed ways to refine your marketing strategy and engage buyers when there's still ample opportunity to educate and influence."
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