In light of TikTok's uncertain status in the U.S., Meta is initiating an aggressive program to attract creators from the platform. The 'Breakthrough Bonus' offers creators up to $5,000 for posting Reels on Facebook and Instagram over three months, alongside perks such as access to Meta's verification program and monetization options. The effort comes after TikTok faced potential legal repercussions, although its service has resumed following political developments. Meta's comprehensive strategy also includes enhancements to the Reels format to compete more effectively with TikTok.
Meta is actively trying to attract TikTok creators by offering financial incentives through its new 'Breakthrough Bonus' program amid TikTok's uncertain future.
With legal threats looming over TikTok's operations in the U.S., Meta is seizing the chance to entice creators away with cash bonuses and new tools.
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